Your Game Doesn't change Until Your Mind Does.

I'm Michael — a certified Life and Mindset Coach and the founder of Empowered Soul Living and Golf Up Mindset. Growing up in Denmark and moving to the US as a teenager led me to discover two passions that transformed my life: a career in high-performance sales and Life and Mindset Coaching, along with the game of golf.

I took up golf later in life, and like many players, I faced the challenges of inconsistent performance, self-doubt on the course, and bridging the gap between knowing what to do and executing it under pressure. These experiences not only enhanced my golf performance improvement but also shaped my entire coaching philosophy.

Today, I specialize in mindset coaching for golfers and high-achieving individuals who are eager to stop playing from the outside in — reacting to results and tightening their grip when things go awry. Instead, I guide them to play from a foundation of clarity, confidence, and trust. Whether you're looking to break a scoring barrier, improve your performance under pressure, or create meaningful change in your personal or professional life, the journey begins in the mind.

What clients experience:

Clarity where there was confusion. Many clients arrive feeling stuck — uncertain about their life direction, career, or even their identity. Through our collaboration, they gain a clear sense of purpose and the confidence to act on it.

Freedom from self-doubt. The inner critic can be overwhelming, especially for high achievers. Clients learn to identify and silence that voice that questions every decision, allowing them to fully engage in the moments that matter most.

Real, lasting change. I have had the privilege of working with over 50 clients in golf and life coaching. The transformation they undergo is not merely a mindset shift; it's a new way of living and competing that is enduring, integrating mindfulness in golf as a core principle.

Golf Up Mindset — Play From the Inside Out is more than just a golf ebook; it’s a comprehensive mindset guide aimed at enhancing golf performance improvement for players of all ages and skill levels. Authored by certified Life & Mindset Coach Michael Strand, this book uniquely combines golf instruction with mental coaching for golfers, mindfulness in golf, and personal growth to create an inspiring and practical experience.

The ebook addresses the needs of:

- Beginners picking up a club for the first time

- Junior golfers learning confidence and focus

- Adult players frustrated by inconsistency

- Competitive golfers seeking mental toughness

- Seniors wanting to enjoy the game with less pressure

- Parents, coaches, and families who want golf to remain positive and fun

What sets Golf Up Mindset apart is its emphasis on the mental side of golf first. Rather than solely focusing on swing mechanics, it teaches readers how to:

- Stay calm under pressure

- Recover from bad shots quickly

- Replace negative self-talk with confidence

- Build emotional resilience

- Enjoy the game instead of fighting it

- Use breathing and mindfulness techniques to improve focus

The book offers:

- Mindset coaching lessons

- Golf psychology insights

- Breathing and meditation exercises

- Visualization methods

- Pre-shot routine strategies

- Reflection and coaching journal pages

- Real-life encouragement for everyday golfers

Thanks to its supportive, relatable, and easy-to-understand language, the ebook is accessible for all ages — from younger golfers learning emotional control to older players seeking a healthier, more enjoyable relationship with the game. The lessons extend far beyond golf, applying to school, work, relationships, confidence, and daily life.

At its core, Golf Up Mindset conveys a powerful message:

Your mindset shapes your game — and your life.

It encourages every golfer to “play from the inside out,” using golf as a pathway toward patience, self-awareness, resilience, and joy.